After a lot of work in Croatia that was recognized by colleagues at the world level, Association of Croatian Tourist Guides (ZDTVH) became a “Full Member” or a full member of the World Federation of Tourist Guides (WFTGA) which brings together national tourist guide associations in over 80 countries and represents over 150 tour guides worldwide. It is important to emphasize that he is also a WFTGA, partner and associate member of the UNWTO (UN World Tourism Organization) and UNESCO. President of ZDTVH Kristina Nuić Prka emphasized the importance of admission to WFTGA membership in the promotion of Croatia in the tourism profession emphasizing that this is not a goal but a continuation of the struggle for rights Croatian tourist guides within the European norm imposed on the profession and association with colleagues from other countries of rich cultural heritage. “Following the imposed norms Foreign tourist guides can, on the basis of requests for temporary and occasional activities, the frequency of which cannot be controlled, guide and present Croatia to tourists without education, and the same is true. exempted only in areas of protected localities. What is the area of a protected site and what are the criteria for determining them, is unclear and depends solely on the interpretation of the European Commission, which wants to put as few sites as possible on this list. the country’s reputation and the large number of tourists represent our country, its cultural heritage, history, people and tradition. ” points out Nuić Prka and adds that they have already applied to host the Convention WFTGA 2021, which would be a really great promotion for our country in the tourism profession at the global level. The Association of Croatian Tourist Guides (ZDTVH) was founded in 2005 and brings together 19 tourist guide associations from all regions of Croatia, and currently ZDTVH represents about 2000 tourist guides in Croatia.Kristina Nuić Prka: TOURIST GUIDES ARE AMBASSADORS OF OUR COUNTRYPhoto: ZDTVHAnd if tourist guides have a very significant role, if not one of the key ones, in overall tourism, they are still underestimated, especially in the context of the development and promotion of tourist destinations. “Tourist guides are an indispensable segment in destination management and promotion. Every good travel agency will ask and consult a guide what to do and when. ”Points out Nuić Prka. We have to care about our overall performance and what story we tell tourists about ourselves. We must not allow our history, culture and way of life, identity to be misinterpreted and misinterpreted. That’s why it’s also important to use licensed tour guides. Of course, in order to reduce costs, some agencies do not use licensed tourist guides, but they are not aware of how over-complex tourism is and how the tourist product is made up of all participants, not individuals. If we perform poorly, we all lose in the long run, there is less tourist spending and a shorter tourist season. “Being a guide is an honor. It is an honor to be in a situation where you have the opportunity to bring individuals and groups from all over the world closer to their history, rich cultural heritage, sense of national identity, religion, language and the freedom we are so proud of. Because who can better show a stranger the spirit of our people, tell him about defiance and pride, which is innate in all of us, heroes, resourcefulness, wisdom from antiquities, faith, old customs, legends and folklore – from our people? We are not just narrators of history. We are ambassadors of our country, our region, our city, our culture, language and customs. It depends on us with what image of Croatia and us as a nation, tourists will go home. I also emphasize that the cultural heritage preserves the national identity of the country so as not to drown in European globalization. ” concludes Nuić Prka and emphasizes that cultural heritage represents our entire national corpus and we must do everything in our power to preserve it.More information about the Association of Croatian Tourist Guides (ZDTVH) can be found on their website official website.