Oxfam to launch chain of fairtrade coffee shops

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Tagged with: Trading Howard Lake | 12 May 2004 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  25 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Oxfam is to take on the likes of Starbucks with a chain of coffee shops selling fairtrade coffee and snacks.The cafes will trade under the name “Progreso”. Oxfam hopes to launch three outlets by the end of 2004 and have a chain of 20 within the next three years. Potential ites in Scotland and the southeast are already being investigated and Oxfam is looking for concession partners who can provide suitable locations within existing retail operations, such as large bookstores.The coffee shop market is tough but Oxfam believes that it can offer an attractive alternative: it believes that Progreso will be “the antithesis of the global corporate cafe, with better product and real heart.” Advertisement Oxfam to launch chain of fairtrade coffee shopslast_img

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